Brand Identity For A Nikkei Restaurant In Panama City

Menta created the name, brand DNA, identity system, collateral, and social media kit for NOA, a sophisticated restaurant in Panama City centered on Nikkei cuisine. The brand is built around the meaning of NOA, “free from taboo,” expressing boundary-breaking dining that merges Japanese tradition with Peruvian flavor. Menta developed a logotype inspired by a star that illuminates the night, reinforcing the restaurant’s after-dark allure. Supporting brand elements include a tiger symbolizing the power and mystique of Japanese culture and a set of international seals representing the diversity of both cuisines. The result frames NOA as an elegant destination that transitions from serene lunches to energetic dinners, DJs, and events.