Brand Identity For A Boutique Hotel In Đà Nẵng

M — N Associates created Glomad’s brand identity around the idea of wanderlust hospitality for a boutique hotel shaped by nomadic living and Đà Nẵng culture. The system draws on airplane windows, flight routes, travel symbols, and local attractions to express movement, discovery, and a sense of home for modern nomads. M — N Associates developed the logo, color palette, illustration style, icon system, pattern, typography, collateral, uniforms, merchandise, and signage. Black and gold anchor the identity, while secondary colors reference natural elements found in travel. Across touchpoints, the brand presents Glomad as a friendly travel companion, blending boutique hospitality with playful, traveler-focused details.