Brand Identity For A Commercial Ev Charging Network

Lippincott partnered with Greenlane, a joint venture backed by Daimler Truck North America, Nextera Energy, and BlackRock, to create a brand that inspires confidence in the transition to commercial electrification. The new identity, messaging, and design system position Greenlane as a reliable and forward-looking infrastructure provider for zero-emission trucking across the U.S.