Pelt merges refined aesthetics with a strong commitment to environmental responsibility. The design balances elegance and sustainability, aligning with modern consumer values and market expectations.
Earth Rated collaborated with design agency LAYER on a comprehensive brand refresh that simplifies its identity and supports expansion across pet care categories. The two-year project introduced a new brandmark, cohesive design system, and nearly 50 packaging and retail touchpoints. The redesign aims to make dog ownership simpler while strengthening Earth Rated’s position in the pet market.