Brand Identity For A Movement Talent Agency
Underground, but built to book major productions.
Laura Clink created a brand identity, copywriting, website, and social system for Snake Height, a London and Copenhagen agency representing physical performers, stunt talent, and movement specialists. The identity combines a bold wordmark, restrained typography, gestural marks, and raw textures to position the agency as an intentional home for unconventional artists.
Insights
- The core challenge was balancing two audiences: artists needed to feel like Snake Height was a community and “chosen home,” while casting directors and producers needed a precise, credible roster they could trust.
- Laura Clink’s system directly reflects the case-page tension: “underground but credible, raw but refined, stillness and movement in the same frame,” using restrained typography for legitimacy and gestural marks, textures, and visual elements to imply movement without literal motion.
- The positioning and copywriting are central to the identity, not just supporting text: Snake Height calls itself “the agency for artists who move,” representing “movement-led artists for film, fashion, advertising and live performance,” and the line “The right artists deserve a place that was actually built for them” acts as the brand thesis.
- The agency itself is unusual: a boutique talent and events agency based in London and Copenhagen, representing physical performers, stunt talent, circus artists, actors, and movement specialists, founded by two working artists who know the discipline from the inside out.
- Deliverables extended beyond the logo into a full brand system: brand identity, copywriting, website, and social system, all designed to position Snake Height as an intentional home for unconventional artists rather than a conventional agency.
Keep exploring
Related cases
