Brand Identity And Packaging For A Synbiotic Wellness Startup

Landscape partnered with Good Bacteria to build a vibrant and science-rooted brand system for their weekly rotating synbiotic supplements. The identity celebrates microbial diversity through marbled patterns and amoeba-like illustrations, balancing clinical credibility with organic warmth. The new brand experience helped the company secure $3.1M in funding and establish a distinctive presence in the wellness market.