Naming And Brand Identity For Pairpoint Digital Asset Platform

Koto developed the name, positioning, and visual identity for Pairpoint, a new digital asset broker platform created by Vodafone and Sumitomo. Drawing inspiration from the dandelion’s effortless connectivity, the brand expresses growth, motion, and interconnection through dynamic forms and bold color transitions. The identity helped Pairpoint clarify its complex technology and strengthen its market presence.