Global Brand Transformation For Amazon

Koto partnered with Amazon on an 18‑month global rebrand spanning 15 markets and over 50 sub‑brands. The project unified Amazon’s visual identity through a warmer smile logo, a custom typeface, and a cohesive color system, restoring clarity and confidence across all touchpoints. The result is a flexible, expressive design language that connects every product and service under one unmistakable brand voice.