Procedural Identity System For Bafta Awards 2026

One particle system, four ceremonies—so why did BAFTA abandon the old colour code?

Studio Kiln collaborated with BAFTA to develop a procedurally generated identity system that visualises the energy of creativity across its four major award ceremonies. The dynamic design uses flowing particle simulations, a refined colour palette, and the Season and Season Sans typefaces to unify BAFTA’s visual language while maintaining flexibility for each event.

Set in Season, Season Sans

Insights

Studio Kiln’s main challenge was balancing BAFTA’s historic prestige with its more avant-garde creative spirit, while making Film, Television, Games, and Television Craft feel “equally refined and crafted, just in its own way.”
The identity is built around a procedural particle system: individual coloured particles represent “sparks” of creative potential, then collide and gather into BAFTA’s faceted mask forms; denser “streams” guide the eye and add intentional motion.
Instead of rebuilding assets for every format, Kiln created the world once in Cavalry and exported versatile vectors from the same procedural system, allowing it to generate a 30-second film, static posters, and other touchpoints from one rule-based setup.
The team developed graphics in Figma and animated them in Cavalry; the particle fields read as three-dimensional even though they’re built entirely in 2D, with a refined colour palette and motion/spatial/print applications tying the system together.
Typography was unified with Season and Season Sans from Displaay, a variable sans-to-serif family by Martin Vácha featuring a SERF axis that morphs sans into serif, reinforcing BAFTA’s flexible visual language across all four ceremonies.