Advertising Campaign For Hans Brinker Lisbon Hotel

KesselsKramer created a provocative and humorous campaign for the Hans Brinker Lisbon Hotel, extending the brand’s famously self-deprecating tone from Amsterdam to its new location in Portugal. The work continued the hotel’s legacy of embracing its budget status with bold honesty and irony, positioning it as the ‘worst hotel’ in a way that attracts adventurous travelers.