Studio: KesselsKramer

Client: Greenpeace

Work: Campaign

Industry: Non-profit

Campaign For Greenpeace Climate Awareness

KesselsKramer created a campaign for Greenpeace titled 'De aarde is van mij' ('The Earth Is Mine'), emphasizing personal responsibility in protecting the planet. The campaign aimed to make environmental activism feel intimate and relatable by framing the Earth as something that belongs to everyone. Through bold visuals and direct messaging, it encouraged individuals to take ownership of climate action.

Tags: Action, Advocacy, Awareness, Climate, Environment