Studio: JKR
More in purple
· Jun 4, 2026
UnderConsideration’s Brand New reviewed the new logo and packaging for Schweppes, designed by JKR in collaboration with Studio.One, Mischief, and the brand’s in-house team. The update refines the iconic beverage brand’s visual identity with a refreshed wordmark and packaging system. The article highlights the design evolution and its connection to Schweppes’ heritage.
· Jun 2, 2026
JKR partnered with The Coca-Cola Company to deliver a comprehensive rebrand and packaging redesign for Schweppes, the world’s oldest soft drink brand. Drawing from over two centuries of archival materials, the new identity reintroduces historical serif typography, the iconic saffron sash, and the 1851 Great Exhibition crystal fountain illustration. The redesign unifies global markets and reinforces Schweppes’ premium heritage positioning.
Creative Boom · Jun 2, 2026
Creative Boom reports on Schweppes’ major global rebrand led by JKR, Studio.One, and Mischief. The redesign revives the brand’s heritage with archival typography, saffron yellow, and the return of mascot Clive the Leopard. The new platform, 'With Time Comes Taste,' positions Schweppes as a premium, timeless beverage brand for modern audiences.
· Apr 9, 2026
Design agency JKR refreshed the packaging for Bar Keeper’s Friend, a 144-year-old cleaning brand, to modernize its look while preserving its heritage. The redesign keeps the iconic gold metallic can but introduces smoother typography, a sparkle-inspired apostrophe, and before-and-after illustrations to elevate the brand’s everyday appeal. The update repositions the product from a tough-job cleaner to a premium household staple.
Creative Boom · Mar 18, 2026
Creative Boom reports on JKR’s latest brand evolution for Firefox, introducing the 'More Fire. More Fox.' platform and the brand’s first mascot, Kit. The project amplifies Firefox’s existing visual equity and positions it as a challenger brand with renewed energy and purpose. Illustrator Marco Palmieri collaborated on the creation of Kit, a flame-bright fox symbolizing both protection and openness.