Studio: JKR
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Related articles
- JKR Refreshes Bar Keepers Friend With Sleeker, Modern Packaging
· Apr 9, 2026
Design agency JKR refreshed the packaging for Bar Keeper’s Friend, a 144-year-old cleaning brand, to modernize its look while preserving its heritage. The redesign keeps the iconic gold metallic can but introduces smoother typography, a sparkle-inspired apostrophe, and before-and-after illustrations to elevate the brand’s everyday appeal. The update repositions the product from a tough-job cleaner to a premium household staple.
- More Fire. More Fox. Meet Kit: Firefox's most significant brand evolution in years
Creative Boom · Mar 18, 2026
Creative Boom reports on JKR’s latest brand evolution for Firefox, introducing the 'More Fire. More Fox.' platform and the brand’s first mascot, Kit. The project amplifies Firefox’s existing visual equity and positions it as a challenger brand with renewed energy and purpose. Illustrator Marco Palmieri collaborated on the creation of Kit, a flame-bright fox symbolizing both protection and openness.
- "Why Brands Now Prioritize Custom Typography"
Creative Boom · Oct 8, 2025
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
- "Industry Issues Often Caused by 'Accidental Managers'"
It's Nice That · Jul 14, 2025
This edition of the 'Creative Career Conundrums' column from If You Could Jobs, written by Katie Cadwell, explores the challenges faced by creatives who are promoted into management roles they never wanted. Cadwell argues that many industry issues stem from untrained or unwilling managers and offers advice on alternative career paths and leadership development resources. The piece highlights the importance of recognising different progression routes for creatives beyond traditional management tracks.
- Otherwhere Collective Redefines Education Design with Handcrafted Identity
Creative Boom · Apr 15, 2025
Creative Boom profiles Otherwhere Collective’s new brand identity for Super Genius Society, an educational platform that transforms learning into a tactile, rebellious experience. The identity embraces analogue aesthetics, child-like handwriting, and handcrafted design to challenge the digital polish of contemporary education branding. The project reflects Otherwhere’s collaborative, cross-disciplinary ethos and its commitment to human-centred creativity.
