ICU developed packaging for Sebezhka, a new ice cream brand aimed at children aged 7–15. The design features bright, minimalist visuals and a cast of cute monster characters that reflect modern kids’ pop culture influences.
The article spotlights Perpendicular’s rebrand for Edenesque, a plant-based milk brand that breaks away from minimalist conventions. The new packaging uses hand-drawn, mid-century-inspired figures and flavor-coded palettes to create a warm, artistic, and community-driven identity. The design positions Edenesque as a standout in the alternative milk category by emphasizing emotion and artistry over functional minimalism.