Studio: Hingston

Client: Goldwin

Work: Brand Identity

Industry: Fashion

Brand Identity Redesign For Goldwin

Hingston Studio reimagined the visual identity for Goldwin, a Japanese brand with over 70 years of heritage in outdoor and athletic wear. The new design features a modular emblem symbolizing speed, movement, and energy, complemented by a bespoke sans serif typeface that echoes the mark’s geometry and adaptability across product and retail applications.

Tags: Energy, Heritage, Movement, Packaging, Typeface