Augmented Reality Campaign For Stranger Things

Haus collaborated with Netflix and Snapchat to create an immersive Snapchat Lens promoting the second season of Stranger Things. The experience allowed users to explore the Byers’ living room, interact with elements from the show, and step through a portal into the Upside Down. It was the first lens to let users physically move through an AR world, enhanced by a Shazam-triggered launch tied to the show’s theme music.