Haus built an interactive video companion to Grey Goose’s Fly Beyond campaign for the brand’s YouTube channel. Starting from a broadcast spot created by Digital Arts Network, Haus filmed bartender-led vignettes that teach users how to mix signature cocktails. Hotspots embedded in the commercial triggered a brief “What are you in the mood for?” questionnaire, routing each viewer to a cocktail video tailored to personal taste. The interface used delicate line art, sheer overlays, and subtle blur to evoke the frosted bottle, guiding viewers without overwhelming choices. A single-page frontend architecture intelligently fetched imagery, video, and JavaScript, while elegant cuts, eases, and transitions blurred the seams between film and interaction, creating a continuous, conversational flow.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.