EA Games asked Haus to turn a traditional game trailer into an interactive web experience for Dragon Age: Inquisition. Haus defined a visual style faithful to the game while building unique browser-based gameplay, letting users unlock content and progress toward the Red Lyrium Reapers in-game weapons. The studio introduced novel interaction mechanics so each action revealed narrative and rewards, effectively making the ad feel like play. At launch, the interactive trailer drew over 100,000 concurrent users, delivered an average time-on-experience of five minutes, and achieved a 78% completion rate—meaning three in four participants finished the full journey. The result reframed a trailer as a playable preview that entertained while promoting the title.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.