Interactive Web Trailer For Ea Games

EA Games asked Haus to turn a traditional game trailer into an interactive web experience for Dragon Age: Inquisition. Haus defined a visual style faithful to the game while building unique browser-based gameplay, letting users unlock content and progress toward the Red Lyrium Reapers in-game weapons. The studio introduced novel interaction mechanics so each action revealed narrative and rewards, effectively making the ad feel like play. At launch, the interactive trailer drew over 100,000 concurrent users, delivered an average time-on-experience of five minutes, and achieved a 78% completion rate—meaning three in four participants finished the full journey. The result reframed a trailer as a playable preview that entertained while promoting the title.