Haus partnered with Hyundai on the Because Football initiative to build the Put Your Profile On The Line web app, letting NFL fans challenge friends in weekly matchups for a chance to win Super Bowl LI tickets. The experience integrated Facebook login, friend targeting, sharing, and notifications to drive organic reach beyond paid media. Haus devised a notification strategy using Facebook’s API and an email program to alert users to wins, losses, and upcoming games. A dashboard let participants track scores and sweepstakes entries, encouraging repeat engagement and sustained participation throughout the NFL season.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.