Haus partnered with Hyundai on the Because Football initiative to build the Put Your Profile On The Line web app, letting NFL fans challenge friends in weekly matchups for a chance to win Super Bowl LI tickets. The experience integrated Facebook login, friend targeting, sharing, and notifications to drive organic reach beyond paid media. Haus devised a notification strategy using Facebook’s API and an email program to alert users to wins, losses, and upcoming games. A dashboard let participants track scores and sweepstakes entries, encouraging repeat engagement and sustained participation throughout the NFL season.