Studio: Futurebrand

Client: Marelli

Work: Brand Identity

Industry: Automotive

Global Rebranding For Marelli Automotive Group

FutureBrand developed a new global identity for Marelli, following the merger of Magneti Marelli and Calsonic Kansei. The rebrand unites Italian and Japanese heritages under a single bold visual system, symbolizing progress, craftsmanship, and innovation in mobility. The new logotype and brand expression communicate Marelli’s role as a forward-thinking global partner in the automotive industry.

Tags: Innovation, Mobility, Partnership, Transformation