Studio: Further

Client: EA Sports

Work: Brand Identity

Industry: Entertainment

Dynamic Brand Identity For Ea Sports F1 25

Further created a high-energy identity system for EA SPORTS F1® 25, celebrating Formula 1’s 75th anniversary and the evolution of the franchise. The design captures the speed and intensity of the sport through motion-inspired typography, a vibrant ignition-based color palette, and modular layouts adaptable across digital and in-game applications.

Tags: Dynamic, Energetic, Futuristic, Immersive, Modular, Technical