Mews, MACBA, Birkenstock, and the Software You Never See | Koto, Mucho, Base Design, illo
Koto rebrands the hidden software that runs your hotel stay. Mucho reopens MACBA at 30. Base Design sells Birkenstocks for 7am and 7pm. illo makes YouTube's backstage notifications feel alive. Hello Comrade launches a protein drink with a hipster-device aesthetic, Stink makes HR funny, and Found turns a lens launch into a neuroscience film. Seven projects about the design work nobody was supposed to notice.
12 min read
