Studio: Found

Client: McLaren

Work: Motion Design

Industry: Automotive

Brand Film For Mclaren P12 Concept Car

Found Studio created a brand film for McLaren to showcase the P12 concept car without direct access to the vehicle. By combining long exposure photography, stop-frame animation, and VFX light trails based on wind tunnel data, they produced a striking visual that reveals the car’s form through light and motion.

Tags: Automotive, Film, Motion, Performance, Photography, Technology