Studio: Espina

Website Design For Zamaya Resort

The booking flow is the entire website—by design.

ESPINA Studio created a personalized digital experience for Zamaya, an exclusive fitness resort in Tulum. The website emphasizes a seamless booking process, allowing guests to customize training, meals, and accommodations while reflecting the resort’s vibrant yet refined aesthetic inspired by Mayan art and the waters of Tulum.

Insights

ESPINA Studio turned Zamaya’s biggest challenge into the core experience: the booking flow lets guests customize training, meals, and accommodations in one path, matching the resort’s “no fixed programme” model. The case tagline sums it up: “Multiple Paths, One Location.”
The visual system is deliberately restrained: editorial, minimalist, and neutral, with one bright blue accent pulled from Mayan art and the waters of Tulum to signal the brand inside an otherwise calm layout.
Zamaya is a high-end fitness resort in Tulum founded and developed by Dave Foran, a former professional rugby player. It’s positioned for athletes and fitness enthusiasts, including Olympic competitors, and includes 48 hotel suites plus 24 three-bedroom villas.
Beyond booking, the site supports the property’s broader ecosystem with an online shop, dedicated trainer and exercise sections, and amenities content—helping the website function like a personalized resort platform rather than a brochure.
The project’s credit list is unusually development-heavy, which fits the product challenge: seven of fourteen credited team members were involved in engineering or delivery, underscoring that the hard part was building a configurator, not just a layout.