Brand Identity For Fitzjohn’s Luxury Apartments

DutchScot developed a refined and art-inspired identity for Fitzjohn’s, a collection of 29 luxury apartments in Hampstead designed for residents over 60. The concept positioned each apartment as a unique work of art, drawing from the area’s creative heritage and distinctive architecture. The project included naming, copywriting, print, digital, and event design to convey a sense of individuality and sophistication.

Set in Madison Antiqua, Centra No.2