Brand Evolution For Formula 1
DixonBaxi reimagined Formula 1’s global identity to mark its 75th anniversary, transforming the brand from technical precision to human emotion. The new system captures the speed, drama, and spectacle of the sport through expressive motion, dynamic typography, and a unifying design language that connects fans, teams, and culture worldwide.
More in red
Set in a custom typeface
News
- DixonBaxi Trains AI on 25 Years of Agency Thinking — creativeboom.com
- Top 20 graphic designers of 2026, as voted for by creatives — creativeboom.com
- Simon Dixon Reveals DixonBaxi's Success Through Unique Thinking — creativeboom.com
