Dinamo customized its Maxi Round typeface for the Institute of Contemporary Art (ICA) in London, refining key letterforms to balance playfulness with clarity. The bespoke ICA Maxi type family was designed to complement the institution’s progressive identity, paired with Diatype for text applications.
The Brand Identity interviews German type designer Erkin Karamemet about his six-year journey developing Repro, a sans serif typeface released with Swiss foundry Dinamo. Karamemet discusses the technical and conceptual evolution of Repro, including its unique circle function and hybrid geometric-humanist design. The conversation explores his inspirations from signage and digital systems, as well as his ongoing collaborations with Dinamo and other artists.