Place Branding For Here East Tech Campus

DNCO developed a bold and flexible place brand for Here East, a 1.2 million sq ft tech campus on the former London 2012 Olympic site. In collaboration with Publicis Poke and Hawkins\Brown, the identity celebrates modern makers through a disrupted ‘H’ monogram, bespoke typography, and immersive spatial experiences that extend across digital, wayfinding, and exhibition design.