Clear played a crucial role in establishing the foundations of the Rising Festival, a new major arts event in Melbourne. This festival replaces the Melbourne International Arts and White Night Festivals and aims to become the largest arts festival in the Southern Hemisphere. Through a series of collaborative brand workshops, Clear worked alongside the Festival Directors, internal team, and key stakeholders, including Visit Victoria and Creative Victoria. Together, they developed the brand strategy, which encompassed the festival's identity, inclusive messaging, and reflection of Melbourne's evolving demographics while honoring the local arts community. The inaugural Rising festival is set to launch in May 2021, inviting artists from Victoria to share their bold and innovative artistic visions.
The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
The article explores how creative professionals in 2025 are redefining success beyond traditional career milestones. Through insights from designers, strategists, and studio founders, it reveals a shift toward valuing work-life balance, autonomy, and meaningful impact over financial or hierarchical achievement. The piece highlights a growing emphasis on personal fulfilment and wellbeing within the creative industry.