Marketing Support And Collateral For Uncle
UNCLE’s collateral had to feel designed, not just decorated.
Cirkel Design partnered with UNCLE to extend their confident and straightforward brand identity across digital and physical touchpoints. The team created digital advertising templates, printed materials, and property livery designs that reflect UNCLE’s mission to make renting more human and design-led.
Insights- Cirkel Design did not create UNCLE’s core identity; this project was about stewardship — extending an existing brand across the real-world touchpoints UNCLE uses every day.
- The brief was to make communications “refreshingly bold and straight talking,” matching UNCLE’s mission to remove the “‘lord’ attitude” from renting so residents feel “listened to, looked after, and even a bit loved.”
- Cirkel built a practical system of digital advertising templates, web ads, animated GIFs, printed business cards, signage, banners, reception and tour-guide materials, and property livery so UNCLE could keep a consistent presence without returning for every execution.
- The studio’s printed-materials approach was framed as “designed, not just decorated,” emphasizing that the physical collateral needed to carry a clear design standard, not just branding.
- The work had to hold together across two very different registers — online advertising templates UNCLE runs itself, and the printed materials a prospective resident meets in person at a property.
