Rebrand For Bubblegum Stuff

Studio Chong led a full rebrand for Bubblegum Stuff, transforming the novelty toy and games company from a B2B retailer into a bold direct-to-consumer brand. The new identity embraces a playful 90s bubblegum pop aesthetic, a modular character system, and a witty British tone of voice to capture the brand’s irreverent spirit and pop culture edge.