Studio: CFC

Client: Hecto

Work: Brand Identity

Industry: Technology

Corporate Identity Development For Hecto

CFC redefined Hecto’s corporate identity as the company transitioned from a B2B service provider to a B2C life-tech platform. Drawing inspiration from the metaphor of a rising sun, the new identity features a bold orange and black palette and a distinctive 'O' motif, symbolizing growth and energy. The cohesive visual system ensures consistency across all subsidiaries while conveying the brand’s message of 'Empowering Everyday.'

Tags: Contemporary, Dynamic, Minimalist, Symbolic, Systematic, Vibrant