Brand Identity And Packaging Redesign For Chilsung Cider

CFC revitalized Chilsung Cider’s iconic image to appeal to a new generation while preserving its 73-year heritage. The redesign reinterprets the brand’s signature star and green color through a fresh, translucent palette and a minimal, diagonal layout. The result is a cohesive packaging system that balances modern refinement with the brand’s enduring sense of joy.