Studio Bruch created the art direction, branding, package design, and wayfinding system for The Maximilian Hotel, a renovated late-19th-century city villa reopened in 2020 as a “timeless stay.” The project centers on the building’s characteristic round arch, which becomes the core motif across interior details and guest touchpoints, from wall recesses and furniture shapes to floor patterns and signage. A refined palette of gray, sand, and blue, paired with modern typography, gives the boutique hotel an elegant, high-quality presence. The result is a cohesive hospitality identity that links architecture, interiors, and communication.
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