Corporate Design System For An Experimental Letterpress Company

Studio Bruch created a contemporary, clear, and flexible corporate design system for Infinitive Factory, a specialist in high-quality experimental letterpress printing. Built around an adaptable skeleton formed by the letters I and F, the identity references the precise arrangement of printing plates and clichés across different formats. The work extended across stationery, packaging elements, and applications such as envelopes, business cards, letterhead, adhesive tape, and foil stamping. Studio Bruch also developed the “What-IF” series, a set of sample cards that combines wording, graphics, photography, and materiality to demonstrate different finishing techniques in playful combinations. Together with the new website, the system helps inform customers while inspiring their own print productions.