Studio: Base Design

Client: QoQa

Work: Brand Identity

Industry: Retail

Rebranding For Swiss Bargain-hunting Platform Qoqa

Base Design reimagined QoQa’s identity with a bold new logo, a refreshed pink color palette, and an updated otter mascot that serves as a customizable avatar for users. The rebrand unifies QoQa’s multiple sub-brands under a cohesive, energetic visual system that reflects its playful and community-driven spirit.

Tags: Motion, Platform, Retail, Transformation