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Experiential Activation For Nike And Jd Sports Air Max Day by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: Nike and JD Sports

Work: Experience Design

Industry: Retail

Experiential Activation For Nike And Jd Sports Air Max Day

AKQA created an innovative Air Max Day activation for Nike and JD Sports, transforming the concept of 'Air' into a literal delivery experience. Through drone drops and in-store AirDrop surprises, the campaign engaged customers both digitally and physically, celebrating the iconic Air Max in unexpected ways.

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Tags: Activation, Community, Delivery, Engagement, Experience, Interaction

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