Designer Developer · Designer · Developer
A big part of the intention was to take a different approach to the gradients that have become shorthand for AI corporations.
There’s also something we loved about how a brush gesture carries the presence of a human hand; it speaks to the relationship between human and AI.
The challenging yet interesting part of this project was how to amplify human voices as the central force while remaining relevant within the current AI landscape.
Technology serves the collective, not the other way around.
Decimal, a New York-based design and technology studio, created the inaugural brand identity for the Creators Coalition on Artificial Intelligence (CCAI), an advocacy group promoting responsible AI use in creative industries. The identity features a logomark of converging circles forming a sparkle, a vibrant gradient system inspired by watercolour mixing, and a custom web-based drawing tool that allows community participation. The design balances institutional credibility with grassroots energy, emphasizing human creativity within AI discourse.
Decimal created a brand identity for the newly formed Creators Coalition on Artificial Intelligence (CCAI), a nonprofit founded by creatives like Daniel Kwan and Joseph Gordon-Levitt to advocate for ethical AI in entertainment. The identity emphasizes human agency through an imperfect gradient system, a logo symbolizing collaboration, and a custom web-based drawing tool that invites community participation. The project reflects a balance between technology and human creativity.