In their own words
We made Monstie the absolute hero of the show, inspiring every brand asset and tone of voice.
We wanted myth, not middleware.
Articles & interviews
- "Verve Rebrands to Make Brands Irreplaceable"
The Brand Identity interviews Verve about its comprehensive rebrand after 18 years in operation. The agency has repositioned itself from a creative studio to a global brand consultancy built around the philosophy of making brands 'irreplaceable.' The new identity merges hand-painted watercolours with AI-generated motion to symbolize the balance between human craft and intelligent technology.
- Verve Rebrands Inbox Monster with Hairy, Horned Mascot Hero
Amsterdam-based agency Verve rebranded email marketing platform Inbox Monster by transforming its existing mascot into a central brand character named Monstie. The project includes a custom typeface, Monstie Sans, developed with Blast Foundry, and a color system inspired by emotional states of email marketers. The rebrand aims to inject personality and storytelling into the SaaS space, moving away from generic tech aesthetics.