Collins has rebranded Muse Group, the company behind music apps like Ultimate Guitar and MuseScore, with a new identity inspired by the physics and emotion of sound. The project introduces a custom typeface family, Muse Display, and a dynamic visual system that captures the essence of musical experience rather than genre. Through geometric abstraction and motion, the rebrand unifies Muse Group’s products under a shared philosophy of 'creative fluency'.
BP&O reviews Collins’ rebrand for the San Francisco Symphony, a dynamic identity built around a variable serif typeface developed with Dinamo. The project embraces motion and generative design, reflecting the orchestra’s innovative direction under Esa-Pekka Salonen. The identity earned multiple D&AD awards and exemplifies a new wave of responsive, tech-driven branding for cultural institutions.
BP&O’s Dani Sampson reviews Collins’ rebrand for the Girl Scouts of the USA, describing it as a vibrant, fashion-influenced identity that modernizes the organization for Gen Z. The project celebrates individuality and community through a patchwork-inspired design system, updated apparel, and expressive visual language. Sampson praises Collins for transforming the brand from rigid tradition to a lively, inclusive lifestyle identity.