Founder · Creative Director
how people interact with brands and spaces
Anything that comes across our desk is usually meant to be there.
We really look to the past in a lot of places to help find a path forward.
The article profiles Melbourne-based studio Weekdays, led by founder Todd Vanneste, which creates vibrant, typographically rich brand identities for food, drink, and hospitality clients. Through projects like Sorry Nonna, Tozzo, and Love Shack Brewing Co, the studio demonstrates a balance of clarity, storytelling, and spatial awareness in packaging and identity design.
The Brand Identity interviews Weekdays’ founder and creative director Todd Vanneste about the studio’s ten-year journey, design philosophy, and community-driven approach. Based in Melbourne and the Sunshine Coast, Weekdays emphasizes authenticity, historical references, and genuine client relationships. Vanneste reflects on the studio’s evolution, collaboration with co-director Lachlan Philp, and projects like Sorry Nonna and The Smoking Camel.