In their own words
Side and self-initiated projects can be a wonderful way to explore ideas and flex design muscles, but when they happen on top of everything else, it often means working when you'd otherwise be resting.
His work often balances the precise with the ephemeral, the grounded with the fluid, and we wanted the branding to reflect that same delicate interplay.
Raw greyboard, with its rough texture and visible fibres, brings a sense of immediacy and tactility. By contrast, the mirror silver foil introduces something immaterial and reflective, almost otherworldly – a nod to the ethereal side of Niccolò’s world.
We played a lot with fluidity, which traces back to Arp’s influence.
The best results arrive from solid and trustful relationships.
Projects flourish when we keep learning something new.
Building a brand identity is like composing a soundtrack for a film.
Articles & interviews
- Designers Share Advice on Overcoming Career Drift
Creative Boom’s community shares advice for designers experiencing career drift, offering encouragement and practical steps to reconnect with their creative roots. Contributors emphasize self-initiated projects, embracing generalist skills, and protecting personal energy. The article reframes career drift as a natural evolution rather than a failure.
- Atelier Dyakova Crafts Identity for Designer Niccolò Pasqualetti
Atelier Dyakova created a refined yet tactile brand identity for fashion designer Niccolò Pasqualetti, reflecting his balance of structure and fluidity. Drawing from Arte Povera and archival cataloguing aesthetics, the studio combined raw materials with reflective finishes and minimal typography. The identity spans branding, website, and packaging, using Rauschen and Director typefaces to express duality and craftsmanship.
- “The best results arrive from solid and trustful relationships.” Atelier Dyakova on brand building
The Brand Identity interviews Sonya Dyakova, founder of Atelier Dyakova, about the studio’s approach to brand building and design. Based in Deptford, London, the small team works across branding, publications, and exhibitions for cultural and fashion clients. Dyakova discusses the importance of trustful client relationships, bespoke typography, and tactile materials in their creative process.
- The Designers: Campbell Hay’s Wai Ming Ng on working in different cities, photography, and more
This interview from The Brand Identity’s 'The Designers' series features Wai Ming Ng, Design Lead at London-based studio Campbell Hay. Ng discusses his international career across The Netherlands, Hong Kong, and London, his approach to design and photography, and his experiences working within Campbell Hay’s collaborative environment. The conversation explores his design ethos, influences, and reflections on working during lockdown.