It’s literally transforming software into hardware, with the Maxi typeface logo turned into a metal object.
Magic happens in the details.
We tried to create a mix of home goods and office goods, and also a bit of apparel. To create a real sense of range.
The recipient has to go beyond the haptic and material characteristic of a physical book.
Typography has always been my main interest and kind of the backbone of all my work.
The Brand Identity interviews Dinamo’s Head of Hardware, Simon Merz, about the creation of the new Dinamo Hardware UNLOCKED COLLECTION. The conversation, led by Head of Publishing Madeleine Morley, explores how Merz translates type design thinking into tangible products such as keychains, candles, mugs, and apparel. The piece highlights Dinamo’s focus on authenticity, craftsmanship, and playful material experimentation.
The Brand Identity interviews German designer Simon Merz about his independent publishing platform WTP–PP and his conceptual book project META. Merz discusses his background, design philosophy, and the self-reflexive nature of META, a book that explores the idea of books as artistic objects. He also reflects on his experiences living in Germany, Austria, and Israel, and his plans for WTP–PP as a creative platform for self-initiated projects.