Other · Designer
delicate ligatures and details felt right for the brand
Creative Boom reports on WAWA, a new sparkling water brand co-created with footballer Sam Kerr and designed by Liverpool studio OneMay. The identity replaces the category’s minimalist wellness aesthetic with bold color, playful typography, and surreal illustrations. The project aims to position sparkling water as an expressive lifestyle choice rather than a health compromise.
The Brand Identity’s 'The Edit' highlights five new design projects from around the world, including Studio Work’s identity for Shikoba Therapies and other works by STUDIO DOUBLE, & SMITH, Twoo, and Studio Mistaker. Each project showcases distinctive typographic and conceptual approaches across wellness, arts, food, property, and photography sectors. The feature emphasizes thoughtful design, sustainability, and typographic experimentation.