Roy Cranston
Designer
In their own words
The credit for this really goes to Rafael, his team and Vanessa Beecroft for creating such an emotive, direct and visceral environment.
We sought only to distill the store experience into its simplest form, opting just to utilise the arch and the sculpture as the protagonists of the invite.
An essentialist form representative of both circularity and our planet, and nods to historic and iconic symbols of planetary health.
We’ve always been deeply inspired by the standards and systems that allowed innovative institutions like NASA and the NYC Transit Authority to scale through decades without compromising their integrity.
We chose to speak simply and directly, to take an almost extreme approach to element reduction for the sake of clarity.
Articles & interviews
- WØRKS Designs Tactile SKIMS Store Invitation Inspired by Architecture
WØRKS created a tactile invitation for SKIMS’ first flagship store opening on New York’s Fifth Avenue, translating Rafael de Cárdenas’ architectural design into a refined print piece. The invitation features deep embossing, foil details, and a die-cut arch motif, produced with Imprimerie du Marais. The project reflects WØRKS’ ongoing collaboration with SKIMS and their ability to express the brand’s identity across physical and digital formats.
- WØRKS’ crisp, structured brand pulls focus to the technology powering biomaterials company erthos®
New York-based studio WØRKS has rebranded biomaterials company erthos®, emphasizing its transition from a materials supplier to a technology-driven studio. The identity combines modular data design, a refined logo, and a single-typeface system to communicate trust, education, and optimism. Drawing inspiration from mid-century standards manuals, the design balances technical precision with clarity and sustainability-focused messaging.