For us it was one of those projects that seemed to last forever.
Many people think Argentine cooking is basically steaks, and this isn't the case at all.
We wanted something simple and unassuming but with a bit of charm of its own.
BP&O features DutchScot’s brand identity for Sucre London and its downstairs bar Abajo. The project draws on Argentine cultural influences, combining bespoke typography, hand-drawn illustrations, and a color palette inspired by Andean fabrics. The identity balances restraint and ornamentation, reflecting the restaurant’s heritage and contemporary London setting.
The Brand Identity interviews London-based design studio DutchScot about the creation of their new website, exploring their collaborative process, design philosophy, and how they adapted during lockdown. The founders discuss balancing creativity with practicality, the challenges of self-initiated work, and their commitment to variety and originality in design.