Other · Designer
The Brand Identity interviews Greg Durrell, founder of Vancouver-based studio Tomorrow, about the studio’s modernist philosophy and its focus on clarity and essentialism in design. The conversation explores Durrell’s journey from creating the documentary ‘Design Canada’ to leading Tomorrow, highlighting recent projects such as Geosource Energy’s rebrand, the Design Vancouver Festival identity, and the Invictus Games 2025 collaboration. The piece coincides with Tomorrow’s refreshed website, developed by Paul Lapkin on Framer.
The Brand Identity’s 'The Edit' highlights five projects, including Times Two’s bold new brand identity for borderless payments platform Due. The identity embraces inclusivity and global scalability through a lowercase wordmark, dynamic monetary patterns, and a vibrant color palette. Other featured works include minimalist wine branding by José de Wal, a refined identity for Cotton Wild by ZIP ESTUDIO, the Arimado typeface by Carl Rain, and a sustainable fashion identity by Rees Morgan.