Founder · Design Director
Each composition is unique but follows a structural logic. It evokes both chemical logic and principles of connection, harmony and circulation.
The yellow acts as an impulse. It symbolises the energy, recharge and boost effect that Oraa provides. But its tone remains controlled, never jarring.
Paris-based Studio FORMAT created a brand identity for Oraa, a wellness brand offering electrolyte supplements in microbead form. The design draws inspiration from cellular and molecular structures, balancing scientific precision with organic vitality. The identity features modular circular patterns, a contemporary grotesque typeface, and a refined color palette of mineral whites and pastel yellow accents.