Norman Nato
Other
Articles & interviews
- Nissan Launches Retro Arcade Game for Tokyo E-Prix
Creative agency Dark Horses partnered with Nissan to launch 'NISMO Electric Racer Tokyo', a retro-inspired arcade game celebrating the brand’s Formula E presence at the Tokyo E-Prix. The campaign combines 1990s gaming aesthetics, Japanese illustration by Kentaro Yoshida, and Nissan’s motorsport identity across digital and physical touchpoints. The activation includes a playable game, a themed race livery, and a nostalgic video spot blending live action and pixel art.
- Electric Studios and Dark Horses Create Nissan’s 16-Bit Racing Game
Electric Studios collaborated with creative agency Dark Horses to create 'NISMO Electric Racer', a 16-bit browser-based racing game for Nissan. The project celebrates Japan’s gaming heritage with pixel art visuals and nostalgic arcade gameplay. The studio led creative direction, illustration, and animation, working with illustrator Kentaro Yoshida and animator Matias Poggini.