Nick May
Creative Director
In their own words
A lot of brands in this sector tend to play it safe and feel quite corporate.
Fusion energy, though, is amazing – it could be the next big breakthrough for humanity, yet many brands in space aren't capturing that level of excitement.
The logo, typography, and colour palette all reflect the science and technology behind fusion and the cutting-edge design of the STEP power plant.
It's an area we as an agency find fascinating, and obviously, it's incredibly important.
Too broken, and it felt too scary; too perfect, and it lacked urgency.
The logo had to show a world in trouble without making it seem beyond repair.
Articles & interviews
- Among Equals Creates NASA-Inspired Brand for UK Fusion Energy Program
Among Equals has created a NASA-inspired brand identity for STEP, the UK’s new government-backed fusion energy programme. The identity aims to convey the ambition and innovation of the project through a futuristic aesthetic, custom typography, and a plasma-inspired colour palette. The design draws on space exploration cues to position STEP as a pioneering force in sustainable energy.
- Among Equals crafts a hopeful new identity for WRAP
London-based studio Among Equals has created a new brand identity for global environmental NGO WRAP, balancing urgency about the planet’s condition with a sense of hope. The rebrand features a 'broken but hopeful' logo, a fresh blue-green palette, and Marr Sans Condensed typography to convey clarity and optimism. Inspired by Edward Burtynsky’s photography, the visual system avoids sustainability clichés while communicating WRAP’s mission to reform global production systems.