Nick Bird
Creative Director
In their own words
The campaign has been hugely successful for Yorkshire Tea, helping them become the UK's #1 brew, so yeah, it was a case of, let's have some more of that, please.
You have to get the brand voice right when you get into the writing.
Articles & interviews
- Asda Introduces Talking Baby in Fresh Ad Campaign
Creative agency Lucky Generals has launched its first campaign for Asda, titled 'Barnsley Baby', reviving the supermarket’s iconic 'That’s Asda Price' slogan with a humorous twist. Directed by Brad Lubin of Another Film Company, the ad features a talking Yorkshire baby delivering the line in a fresh, culturally relevant way. The campaign aims to modernize Asda’s value message while celebrating its regional roots and relatable humour.
- "Yorkshire Tea Debuts Mystery-Themed Ad Featuring Sarah Lancashire"
Creative agency Lucky Generals has launched a new Yorkshire Tea ad continuing the 'Where Everything's Done Proper' campaign. The humorous 'brewdunnit' spot stars Sarah Lancashire CBE as head of security investigating a biscuit theft at Yorkshire Tea HQ. The campaign reinforces the brand’s playful tone and celebrates its northern roots while maintaining its consistent voice across communications.